I was watching TV tonight and saw a new ad. It’s for Altoids, and the slogan is “A slap to the cerebellum since 1780.” Hmmm… I think it meant to say cerebrum, not cerebellum. The implication in the ad is that eating the Altoid mint gave the young office maiden an inspiration for solving the printing problem. That would come from the higher, executive functions of the cerebrum, not the voluntary motor movement, and coordination functions that the cerebellum is associated with. This is reportedly the first in a series of commercials with this slogan, so they’ll be getting it wrong in all of them I suspect…[kml_flashembed movie=”http://www.youtube.com/v/rnpExH1oEPI” width=”425″ height=”350″ wmode=”transparent” /]Technorati Tags: neuroscience, psychology